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The modernization of the historic Gage Hotel’s brand required weaving familiarity and an homage to the past. The brand developed for the Gage was implemented throughout the fully redesigned and redeveloped website and extends to signage, property maps, and restaurant menus. Way art directed new photography, curating a design style that felt familiar but fresh.
Brand Identity
Brand Strategy
Graphic Design
Website Developement
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“This super-talented team captured the spirit of our historic property, helped to feature our amenities and better showcase our accommodations.”
The modernization of the historic Gage Hotel’s brand required weaving familiarity and an homage to the past. The brand developed for the Gage was implemented throughout the fully redesigned and redeveloped website and extends to signage, property maps, and restaurant menus. Way art directed new photography, curating a design style that felt familiar but fresh.
The modernization of the historic Gage Hotel’s brand required weaving familiarity and an homage to the past. The brand developed for the Gage was implemented throughout the fully redesigned and redeveloped website and extends to signage, property maps, and restaurant menus. Way art directed new photography, curating a design style that felt familiar but fresh.
